Finally, a slower, smarter way to market your small business.
This self-paced course shows you how to use Pinterest as a powerful search engine: to get found, grow your traffic, and attract the right people who are actively looking for you (without relying on Instagram).
Created by Trona Freeman, SEO & Pinterest consultant with 6+ years’ experience helping small businesses grow with sustainable marketing.
📌 Self-paced | 📌 Regularly updated (refreshed for 2025!) | 📌 Ideal for creatives, service providers & product-based businesses
You’re working so hard to market your business but something’s not working.
You're pouring your heart into your business, but barely anyone finds your website. Your amazing products and services are invisible to the people who need them most.
Instagram used to work, but now you're spending hours creating content with little return, it feels like you’re shouting into the void. It’s eating your time and energy, pulling you away from what you love - running your actual business.
When you do get traffic, it's often the wrong people - not ready to buy, not aligned, not your people.
“Quality and relevance matter more than frequency on Pinterest. So while you can determine the best schedule for you, posting on a weekly basis is a good rule of thumb. Because content is evergreen, your hard work works harder, and people will keep seeing your ideas over time.”
This course is perfect for a wide range of small businesses, including:
indie product businesses
e-commerce
service providers
content creators
bloggers- learn how to drive traffic to your site
creatives including writers, artists, photographers and more
people new to Pinterest and SEO. This course has everything you need, even if you’re new to Pinterest and SEO.
more established businesses that aren’t quite seeing the results they’d like
WHO IT’S NOT FOR:
If your business is mainly local and you want to target a local audience, Pinterest might not be for you (I have SEO services that might be more appropriate)
Testimonials
“Trona’s course did not disappoint… Easy to use, very well explained, beautifully laid out and all in a way that was easy to understand. I learnt so much. I also took advantage of a 1:1 session and learnt even more. She is very knowledgeable and such a lovely, approachable person. Highly recommend it.”
“Your SEO course is fantastic. I'm going to review it multiple times.”
“We went from zero knowledge to seeing sales come through from Pinterest.”
⚫ Module 1: Pinterest Foundations
What Pinterest really is and how it works.
⚫ Module 2: Where to Find Keywords
Practical, simple and comprehensive ways to find keywords your ideal audience is using.
⚫ Module 3: How to Use Keywords
Learn where to place keywords to boost your visibility, traffic, and conversions.
⚫ Module 4: Pin Optimisation- Get Found on Pinterest
Understand pin types, and learn how to write click-worthy titles and descriptions.
⚫Module 5: Keep Your Pins Relevant in Search
Tap into Pinterest trends and seasonality to keep your pins showing up.
⚫Module 6: Pin Image Optimisation- Make Pins That Work
Create scroll-stopping pins with free templates provided.
⚫Module 7: How to Add Pins to Pinterest
Explore ways to pin, including scheduling tools and manual uploading.
⚫Module 8: Analytics & Troubleshooting
Learn how to track what’s working, fix low engagement, and make your website ready to convert.
In this Pinterest course, designed to be easily implemented, you'll discover how to turn Pinterest into a powerful marketing tool.
You'll master the art of Pinterest SEO - learning exactly where to find the keywords your ideal customers are searching for and how to use them strategically in your pins, boards, and profile.
You'll create scroll-stopping pin designs using proven templates, understand how Pinterest's search algorithm works, and build a sustainable system that continues attracting customers long after you've posted.
From profile optimisation to analytics tracking, you'll gain every skill needed to make Pinterest work for your business.
Imagine replacing those exhausting hours spent on Instagram with a marketing system that works harder. Instead of constantly creating content that disappears in 24 hours, you'll build an evergreen library of pins that drive qualified traffic to your business for months or even years.
Your future self will thank you.
You'll create a low-maintenance marketing approach that can take as little as a few hours per month. Your ideal customers will find you naturally through Pinterest search, arriving at your website ready to buy rather than just browsing.
This isn't about doing more marketing- it's about marketing smarter, giving you back precious time to focus on what you love most about running your business.
📌 Free pin templates
📌 Quick-start guides & checklists
📌 Pinterest content calendar
📌 Email support & course community
🌟Includes lifetime access with all future updates (just refreshed for 2025!)
I’m Trona and I’m excited to help you use Pinterest to grow your business.
I believe in sustainable, ethical marketing. This course reflects what’s worked for my clients, students and myself- thoughtful, expert strategy rooted in best practice and years of experience (6 years and counting). You can find out more about me on my website here.
The course is designed to be clear, easy to follow, and respectful of your time- whether you’re tech-savvy or not. Time to complete should take around 4-6 hours in total, and is easily broken into digestible modules.
what's inside the course
Everything you need to get found on Pinterest- even if you're brand new.
FAQ section
You've got questions. We've got answers.
The course has been designed for small businesses to increase their visibility, engagement, traffic & leads using Pinterest SEO. The course is suitable for new businesses to Pinterest plus businesses already using Pinterest but want to improve their strategy. Ideal for a range of small businesses including content creators/bloggers, product-based businesses, service businesses and more. If you are unsure if your business should be on Pinterest please contact me. Some businesses that have taken the course are artists, writers, content creators, handmade businesses (pottery, jewellery), ecommerce, florists and more.
Pinterest marketing can be done in as little to 1-2 hours a month. An hour a week can see amazing results too, and of course you can spend longer if you wish. You do not need to pin 100s of pins a month to see returns from Pinterest. Intentional, optimised pins are more important than volume.
As with all marketing, results vary based on your niche, content, and consistency- this course gives you the strategy and tools, but success takes time. Pinterest is a visual search engine, and SEO can take time but can be absolutely worth it.
You have instant access to the course which is largely text based. The modules are designed to be easily followed and implemented, and there are also further resources to make the course as practical as possible.
The course should take around 4-6 hours (although it might take slightly longer or less depending on how quick you read!). I understand what it takes to run a small business so I have made this as digestible and implementable as possible.
You will have access for as long as the course is running. I also keep it regularly updated so please do check back regularly for any major updates, I will also send emails to let you know when I have made changes.
Yes the course can be paid all at once or over 2 months.
I hope that you find the course useful, but if it does not meet your expectations, please contact me.
Under UK consumer law, you have the right to cancel your purchase within 14 days of purchase for a full refund unless you have started downloading or accessing the course content.
By purchasing this course, you agree that:
You are aware that the course is a digital product, and
You give your explicit consent to lose your right to cancel once you begin downloading or streaming any part of the content.
This is in accordance with the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.
If you haven't accessed or downloaded the course and wish to request a refund within 14 days of purchase, please email me directly.
If there is something now covered here please contact me, I am happy to answer any questions you have.